Blues Strike Prime Video Deal as Offseason Overhaul Moves Off the Ice

St. Louis and Prime Video have reached an agreement to exclusively stream all locally televised Blues games this season through a team-owned broadcast service available via Prime Video subscription. It's a meaningful shift in how fans will watch hockey in St. Louis — and a new revenue channel for an organization that has missed the playoffs two years running.

The timing is notable. Two consecutive losing seasons, capped by a 37-45 finish this past spring, put real financial pressure on the front office. Moving toward a direct-to-fan model gives the Blues more control over that revenue stream, which matters when you're not cashing playoff checks. Whether the subscription numbers bear that out is a question for later in the season.

For fans, the practical question is simpler: they'll need a Prime Video subscription to watch local games. That's a different ask than flipping to a regional sports network, and how the Blues' fanbase adapts will be worth watching as the season opens.